In recent years, photographer Joost Hoving and journalist Rianne van der Molen visited small Dutch entrepreneurs for a newspaper section 'Goeie Zaak' (Good Shop). Joost and Rianne shot and questioned the shopkeepers in their own business environment about their love for the trade, their business’ history, the choice of their own shop and how they see the future.
‘A Good Shop’ is an ode to the medium-sized shopkeepers who give colour to villages and cities
The portraits sketch a beautiful image of the small and medium-sized retailers in Holland, giving colour to villages and cities. Due to the growth of chains and the arrival of web shops, however, they are coming under increasing pressure. Joost and Rianne have now bundled eighty portraits of proud shopkeepers in one book, so that these special shops will never be forgotten.
The newspaper section ‘Goeie Zaak’ appears weekly in AD Magazine, Brabants Dagblad, Eindhovens Dagblad, BN/De Stem, Tubantia, De Gelderlander, PZC and De Stentor.